Alice Blue Review 2025 | Pros & Cons | Brokerage Charges , Hidden Charges
Alice Blue
Alice Blue Review 2025, Alice Blue founded in 2006, is a Discount broker. It supports trading on the BSE, NSE & MCX. It has 17 branches in India . Alice Blue, founded in 2006, is a Bangalore-based cheap stock broker that provides stock and commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides its consumers with one basic broking plan, Freedom 15 (F15). The flat fee broking plan F15 reduces broking fees so that customers pay the lowest cost while trading.
Alice Blue is a Bangalore-based discount stock broker that provides stock and commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides depository services (demat accounts) through its CDSL membership. AliceBlue provides its consumers with one basic broking plan, Freedom 15 (F15). The F15 flat fee broking plan minimises broking fees, allowing consumers to trade at the lowest possible cost. The consumer does not pay a broking fee for trading in this section. For all other sectors, Alice Blue charges a fixed Rs 15 per executed order, or 0.01%, whichever is lower. Alice Blue Financial Services has 17 branches spread in key cities across India.
| Alice Blue | |
| Establishment Year | 2006 |
| Founder | Sidhavelayutham Mohan |
| Exchange of Membership | BSE, NSE, MCX |
| Broker Type | Full Service Broker |
| Branches | 17 |
| |
Alice Blue Other Charges
| Charges | Alice Blue |
| Trade and Call Charge | ₹20 + 18% GST |
| DP Transaction Charges | ₹15/instruction + GST. |
| Auto-Square Off Charges | ₹20 per order + GST |
| Payment Gateway | ₹10 + GST per transaction |
| Pledge Charges | 15 + GST per scrip |
| |
Alice Blue Offers
| Offers | Alice Blue |
| Free AMC | |
| Free Brokerage | |
| Free Account Opening Charge | |
| Flat Brokerage Charges | |
| Flexible Brokerage Charges | |
| Free Intraday Charges | |
| Free Delivery Charges | |
| Margin Funding and Pledging | |
| Free F&O Trading | |
| Refferal Offers | 10% Brokerage Sharing + Rs 200 per new Client |
| Zero brokerage for Loss Making Trade | |
| Brokerage Cashback | |
| |
Alice Blue Product Provided
| Type | Alice Blue |
| Equity Delivery | |
| Equity Intraday | |
| Equity Option | |
| Equity Future | |
| Currency Option | |
| Currency Future | |
| Commodity Options | |
| Commodity Future | |
| Mutual Funds | |
| Foreign stocks | |
| Banking | |
| Insurance | |
| Digital Gold | |
| Govt. Bonds | |
| Corporate Bonds | |
| |
Alice Blue Advisory Services Provided
| Type | Alice Blue |
| IPO Service | |
| Weekly and Monthly Review | |
| Daily Stock Picks and Stock Tips | |
| PMS or PCG | |
| Trading Institution | |
| Demat and Trading Service | |
| Intraday Service | |
| Share Pledging | |
| NRI Service | |
| 3 In 1 Account | |
| Company and Annual Report | |
| Research report | Chargeable |
| Stock Recommendation | |
| |
Features Of Alice Blue
| Features | Alice Blue |
| Chart | |
| Automated Trading | |
| 3 in 1 Account | |
| Sms Alerts | |
| Margin Against Shares (Equity Cash) | |
| Margin Against Shares (Equity F&O) | |
| Online Portfolio | |
| Online Demo | |
| Intraday Square-Off Time | 3:15PM |
| Global Indices | |
| Real Time Update | |
| Stock Tips | |
| Multi Profile Management | |
| Interactive Charts | |
| Customised Recommendation | |
| Online MF Buy | |
| |
Alice Blue Demat And AMC Charges
| Charges | Alice Blue |
| Demat Account Opening Charges | Rs. 0 (Free) |
| Demat Account AMC Charges | Rs 400 |
| Trading Account Opening Charges | Rs 400 |
| Trading Account AMC Charges | Rs. 0 (Free) |
| |
Alice Blue Brokerage Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
| Brokerage Charges | Alice Blue |
| Brokerage Plan | Standard Plan |
| Equity Delivery | ₹20 per executed order or 2.5% whichever is lower |
| Equity Intraday | ₹20 per executed order or 0.05% whichever is lower |
| Equity Option | ₹20 per executed order. |
| Equity Future | ₹20 per executed order or 0.05% whichever is lower |
| Currency Option | ₹20 per executed order. |
| Currency Future | ₹20 per executed order or 0.05% whichever is lower |
| Commodity Option | ₹20 per executed order. |
| Commodity Future | ₹20 per executed order or 0.05% whichever is lower |
| |
Alice Blue Leverage (Margin)
See the table below to know about money margin leverage of both the platform
| Leverage | Alice Blue |
| Equity Delivery | Upto 5x (Depends on Stocks) |
| Equity Intraday | 1x |
| F&O (Currency, Equity, Commodity) | 5x |
| |
Alice Blue Pros And Cons
Pros:
| Alice Blue |
| 1)Intraday and F&O broking are flat at Rs 15. 2) Cutting-edge internet trading system. 3)Trades involving free equity distribution. And it is Not a brokerwhile it provides cheap platform. 4) Free account opening. |
Cons:
| Alice Blue |
| 1)Call and Trade is offered for an additional cost of Rs 20 per order. 2) Margin financing is not accessible. 3)Good Till Cancelled (GTC) orders are not available. 4) Mutual fund investments cannotbe made online. |
Complaints Of Alice Blue
| Complaints | Alice Blue |
| Total Complaints Lodged | 75 |
| Total Complaints Resolved | 70 |
| % Of Total Complaints Resolved | 85.45 % |
| Non Actionable Complaints | 2 |
| % Of Total Complaints Resolved | 2.60 % |
| |
Alice Blue Transactions Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
| Transaction Charges | Alice Blue |
| Equity Delivery | NSE : 0.00297% BSE : 0.00375% |
| Equity Intraday | NSE : 0.00297% BSE : 0.00375% |
| Equity Option | NSE : 0.03503% (On Premium) BSE : 0.0325% (On Premium) |
| Equity Future | NSE : 0.00173% BSE : 0 |
| Currency Option | NSE: Exchange txn charge: 0.0311% BSE: Exchange txn charge: 0.001% |
| Currency Future | NSE: Exchange txn charge: 0.00035% BSE: Exchange txn charge: 0.00045% |
| Commodity Option | Exchange txn charge: 0.0418% |
| Commodity Future | Exchange txn charge: 0.0021% |
| |
Review Comparison Of Alice Blue By Customer
| Rating | Alice Blue |
| Customer Services | 6/10 |
| Fees | 7 /10 |
| Brokerage Charges | 8.5/10 |
| Trade and Call Charges | 8/10 |
| Research Capabilities | 9/10 |
| Overall Rating | 8.5/10 |
| |
Conclusion: Because of its affordable broking plans, reliable trading platforms, and excellent customer support, Alice Blue is a well-liked option for traders on a budget. Although the ANT platform has a lot of features, certain customers have occasionally reported technical problems.
Customer Care Number/Email
Alice Blue : 07676444362, 07314921313
Alice Blue Support Email : askus@aliceblueindia.com
Client can contact this email for clearing your doubt.
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