Alice Blue vs Nuvama (Edelweiss) Reviews 2025 | Which One Is Better.
|Alice Blue vs Nuvama (Edelweiss)
Alice Blue , founded in 2006, is a Discount broker. It supports trading on the BSE, NSE & MCX. It has 17 branches in India. Nuvama ( Edeleiss) founded in 2008, is a Full Service broker. It supports trading on the NSE ,BSE , MCX , & NCDEX. It has 237 branches in India .
Alice Blue

Alice Blue, founded in 2006, is a Bangalore-based cheap stock broker that provides stock
and commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The flat fee broking plan
F15 reduces broking fees so that customers pay the lowest cost while trading.
Alice Blue is a Bangalore-based discount stock broker that provides stock and
commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The F15 flat fee broking
plan minimises broking fees, allowing consumers to trade at the lowest possible cost.
The consumer does not pay a broking fee for trading in this section. For all other sectors,
Alice Blue charges a fixed Rs 15 per executed order, or 0.01%, whichever is lower. Alice
Blue Financial Services has 17 branches spread in key cities across India.
Nuvama (Edelweiss)

Nuvama Wealth & Investment Limited (previously Edelweiss Broking Ltd.) is a full-service stockbroking firm headquartered in Mumbai, India, and was founded in 2008.Nuvama’s Retail Broking division provides investment and trading opportunities in all major asset classes, including equity, debt, mutual funds, IPOs, currency derivatives, commodities, and futures and options. Nuvama provides investing advice
to its clients based on research and analysis across asset classes, trading styles, and time horizons.Nuvama’s Retail Broking division provides investment and trading opportunities in all major asset classes, including equity, debt, mutual funds, IPOs, currency derivatives, commodities, and futures and options. Nuvama offers
trading at ultra-low brokerage fee of flat Rs 10 per executed order across all trading segment at BSE, NSE and MCX.
Alice Blue | Nuvama (Edelweiss) | |
Establishment Year | 2006 | 2008 |
Founder | Sidhavelayutham Mohan | Rashesh Shah |
Exchange of Membership | BSE, NSE, MCX | BSE, NSE, MCX, NCDEX |
Broker Type | Discount Broker | Full Service Broker |
Branches | 17 | 237 |
Alice Blue vs Nuvama (Edelweiss) Charges
Charges | Alice Blue | Nuvamam (Edelweiss) |
Trade and Call Charge | Rs 20 per executed order | Rs 20 per call |
Minimum Brokerage Charges | Rs 0 | 0.03% Equity delivery, 0.01% Intra-day and Futures |
Other Charges | NA | Margin Funding: 0.08%/day, Research: Rs 50 per month. |
Alice Blue vs Nuvama (Edelweiss) Offers
Offers | Alice Blue | Nuvama (Edelweiss) |
Free AMC | ||
Free Brokerage | , Limited | ,Limited |
Free Account Opening Charge | ||
Flat Brokerage Charges | ||
Flexible Brokerage Charges | ||
Free Intraday Charges | ||
Free Delivery Charges | ||
Margin Funding and Pledging | ||
Free F&O Trading | ||
Refferal Offers | 20% + Rs 500 per new Client | Upto Rs.1,000 per referral |
Zero brokerage for Loss Making Trade | ||
Brokerage Cashback | ||
Free Trading Calls | ||
Free Research Report | ||
Alice Blue vs Nuvama (Edelweiss) Product Provided
Type | Alice Blue | Nuvama (Edelweiss) |
Equity Delivery | ||
Equity Intraday | ||
Equity Option | ||
Equity Future | ||
Currency Option | ||
Currency Future | ||
Commodity Options | ||
Commodity Future | ||
Mutual Funds | ||
Foreign stocks | ||
Banking | ||
Insurance | ||
Digital Gold | ||
Govt. Bonds | ||
Corporate Bonds | ||
Alice Blue vs Nuvama (Edelweiss) Advisory Services Provided
Type | Alice Blue | Nuvama (Edelweiss) |
IPO Service | ||
Weekly and Monthly Review | , Chargeable | |
Daily Stock Picks and Stock Tips | , Chargeable | , Chargeable |
PMS or PCG | ||
Trading Institution | Front End: ANT | Back End: Omnesys NEST | Yes, Investology |
Demat and Trading Service | ||
Intraday Service | ||
Share Pledging | ||
NRI Service | ||
3 In 1 Account | ||
Company and Annual Report | ||
Research report | , Chargeable | |
Stock Recommendation | ||
Features Of Alice Blue vs Nuvama (Edelweiss)
Features | Alice Blue | Nuvama (Edelweiss) |
Chart | ||
Automated Trading | ||
3 in 1 Account | ||
Sms Alerts | ||
Margin Against Shares (Equity Cash) | ||
Margin Against Shares (Equity F&O) | ||
Online Portfolio | ||
Online Demo | ||
Intraday Square-Off Time | 3:15PM | 3:00 PM |
Global Indices | ||
Real Time Update | ||
Stock Tips | ||
Multi Profile Management | ||
Interactive Charts | ||
Customised Recommendation | ||
Online MF Buy | ||
Alice Blue vs Nuvama (Edelweiss) Demat And AMC Charges
Starting a trading account with Alice Blue costs Rs 150, The AMC charges for the Alice Blue Demat Account are Rs 400. Whereas Nuvama (Edelweiss) account opening charges are Rs 0.Nuvama (Edelweiss) Demat Account AMC Charges are Rs 500 (1st year free).The table shows Demat and Trading Account with AMC Charges.
Charges | Alice Blue | Nuvama (Edelweiss) |
Demat Account Opening Charges | Rs. 0 (Free) | Rs 199 |
Demat Account AMC Charges | Rs 400 | Rs 0 (Free) |
Trading Account Opening Charges | Rs 500 | Rs 0 (Free) |
Trading Account AMC Charges | Rs. 0 (Free) | Rs. 0 (Free) |
Alice Blue vs Nuvama (Edelweiss) Brokerage Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
Brokerage Charges | Alice Blue | Nuvama (Edelweiss) |
Brokerage Plan | Standard Plan | Lite Plan |
Equity Delivery | Free | Rs.10 per Trade or 0.01% (whichever is Lesser). |
Equity Intraday | Rs.15 per Trade or 0.05% (Whichever is lesser) | Rs.10 per Trade or 0.01% (whichever is Lesser). |
Equity Option | Rs.15 per Trade | Rs.10 per Trade |
Equity Future | Rs.20 per Trade | Rs.10 per Trade |
Currency Option | Rs.15 per Trade | Rs.10 per Trade |
Currency Future | Rs.15 per Trade or 0.05% (whichever is lesser) | Rs.10 executed plan |
Commodity Option | Rs.15 per Trade | NA |
Commodity Future | Rs.15 per Trade or 0.05% (whichever is lesser) | NA |
Alice Blue vs Nuvama (Edelweiss) Leverage (Margin)
See the table below to know about money margin leverage of both the platform
Leverage | Alice Blue | Nuvama (Edelweiss) |
Equity Delivery | Upto 5x (Depends on Stocks) | Up to 20% of trade value (5x leverage) |
Equity Intraday | 1x | 100% of trade value (1x leverage). |
F&O (Currency, Equity, Commodity) | 5x | 100% of NRML margin (Span + Exposure) (1x leverage). |
Alice Blue vs Nuvama (Edelweiss) Pros And Cons
Pros:
Alice Blue | Nuvama (Edelweiss) |
1)Intraday and F&O broking are flat at Rs 15. 2) Cutting-edge internet trading system. 3)Trades involving free equity distribution. And it is Not a brokerwhile it provides cheap platform. 4) Free account opening. | 1)Full-service broker offering acheap broking package. 2)Trade for a flat Rs 10 percompleted order across allsegments with the Nuvama LitePlan. 3) Instantly open an onlineaccount: Create an Investing &Trading account in less than 15minutes. 4) Provide commodities tradingthrough the same trading platform. 5) Free research and tradingsuggestions are available to allcustomers. Online IPO applications. |
Cons:
Alice Blue | Nuvama (Edelweiss) |
1)Call and Trade is offered for an additional cost of Rs 20 per order. 2) Margin financing is not accessible. 3)Good Till Cancelled (GTC) orders are not available. 4) Mutual fund investments cannotbe made online. | 1)The bracket orders are notavailable. Cancelled orders arenot accessible. 2)Minimum broking is 3 paise pershare for delivery and 1 paise pershare for intraday and futures. 3) Call & Trade is offered for anextra Rs 20 per call. 4) It also doesn’t provide 3 in 1Account. |
Complaints Of Alice Blue vs Nuvama (Edelweiss)
The table below shows information about resolved, lodged and % of Complaints.
Complaints | Alice Blue | Nuvama (Edelweiss) |
Total Complaints Lodged | 75 | 120 |
Total Complaints Resolved | 70 | 103 |
% Of Total Complaints Resolved | 85.45 % | 86.30% |
Non Actionable Complaints | 2 | 8 |
% Of Total Complaints Resolved | 2.60 % | 5.09% |
Alice Blue vs Nuvama (Edelweiss) Transactions Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
Transaction Charges | Alice Blue | Nuvama (Edelweiss) |
Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side) |
Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side). |
Equity Option | 0.05% (on premium) | NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) |
Equity Future | 0.0019% (NSE & BSE) | NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 |
Currency Option | 0.035% (NSE) | NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium) |
Currency Future | 0.0009% (NSE) | NA |
Commodity Option | 0.05% (Non Agri) | NA |
Review Comparison Of Alice vs Nuvama (Edelweiss) By Customer
Alice Blue is rated 8 of 10 , whereas Nuvama (Edelweiss) is rated 7 of 10
Rating | Alice Blue | Nuvama (Edelweiss) |
Customer Services | 6/10 | 7.5/10 |
Fees | 7 /10 | 6/10 |
Brokerage Charges | 8.5/10 | 6.5/10 |
Trade and Call Charges | 8/10 | 5.5/10 |
Research Capabilities | 9/10 | 7/10 |
Overall Rating | 8.5/10 | 7/10 |
Conclusion: Because of its affordable broking plans, reliable trading platforms, and excellent customer support, Alice Blue is a well-liked option for traders on a budget. Although the ANT platform has a lot of features, certain customers have occasionally reported technical problems.Nuvama Edelweiss, on the other
hand, appeals to a broader audience by providing a wide range of investment options, such as mutual funds and insurance, in addition to trading. It stands out for its thorough research reports, instructional tools, and consulting services. Finally, Fyers is appropriate for traders who are concerned with cost and technology, whereas Nuvama Edelweiss is more suited to those who want a diversified investment strategy and in-depth analysis. ChatGPT can make mistakes.
Customer Care Number/Email
Alice Blue : 07676444362, 07314921313
Nuvama (Edelweiss): 1800-102-3335
Client can contact this number for clearing your doubt.
Alice Blue Support Email : askus@aliceblueindia.com
Nuvama (Edelweiss) Support Email: helpdesk@edelweiss.in
Client can contact this email for clearing your doubt.