Alice Blue vs IIFL Securities Reviews 2025 | Which One Is Better
Alice Blue vs IIFL Securities
Alice Blue , founded in 2006, is a Discount broker. It supports trading on the BSE, NSE & MCX. It has 17 branches in India. IIFL Securities , founded in 1995, is a Full Service broker. It supports trading on the NSE and BSE. It has 2700+ branches in India .
Alice Blue
Alice Blue, founded in 2006, is a Bangalore-based cheap stock broker that provides stock
and commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The flat fee broking plan
F15 reduces broking fees so that customers pay the lowest cost while trading.
Alice Blue is a Bangalore-based discount stock broker that provides stock and
commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The F15 flat fee broking
plan minimises broking fees, allowing consumers to trade at the lowest possible cost.
The consumer does not pay a broking fee for trading in this section. For all other sectors,
Alice Blue charges a fixed Rs 15 per executed order, or 0.01%, whichever is lower. Alice
Blue Financial Services has 17 branches spread in key cities across India.
IIFL Securities
IIFL Securites provides a complete trading platform with affordable broking fees securities. The broking for equity delivery is 0.25% per trade; intraday trades are charged 0.05%. Trading options costs ₹100 per lot, whereas trading futures costs 0.05%. The annual maintenance charge (AMC) for their Demat account is ₹250, in addition to an account opening fee of ₹295. Both novice and seasoned traders can benefit from IIFL’s user-friendly interface, research assistance, and range of investment alternative.
| Alice Blue | IIFL Securities | |
| Establishment Year | 2006 | 1995 |
| Founder | Sidhavelayutham Mohan | Nirmal Jain |
| Exchange of Membership | BSE, NSE, MCX | BSE, NSE, MCX, NCDEX |
| Broker Type | Discount Broker | Full Service Broker |
| Branches | 17 | 2700+ |
Alice Blue vs IIFL Securities Charges
| Charges | Alice Blue | IIFL Securities |
| Trade and Call Charge | Rs 20 per executed order | Rs %0 per call |
| Minimum Brokerage Charges | Rs 0 | Rs 25 |
| Other Charges | NA | Advisory SMS – Rs 20 per month |
Alice Blue vs IIFL Securities Offers
| Offers | Alice Blue | IIFL Securities |
| Free AMC | 1st Year Free | |
| Free Brokerage | , Limited | |
| Free Account Opening Charge | ||
| Flat Brokerage Charges | Yes But limited | |
| Flexible Brokerage Charges | ||
| Free Intraday Charges | ||
| Free Delivery Charges | ||
| Margin Funding and Pledging | ||
| Free F&O Trading | ||
| Refferal Offers | 20% + Rs 500 per new Client | Not Available |
| Zero brokerage for Loss Making Trade | ||
| Brokerage Cashback | ||
| Free Trading Calls | ||
| Free Research Report | ||
Alice Blue vs IIFL Securities Product Provided
| Type | Alice Blue | IIFL Securities |
| Equity Delivery | ||
| Equity Intraday | ||
| Equity Option | ||
| Equity Future | ||
| Currency Option | ||
| Currency Future | ||
| Commodity Options | ||
| Commodity Future | ||
| Mutual Funds | ||
| Foreign stocks | ||
| Banking | ||
| Insurance | ||
| Digital Gold | ||
| Govt. Bonds | ||
| Corporate Bonds | ||
Features Of Alice Blue vs IIFL Securities
| Features | Alice Blue | IIFL Securities |
| Sms Alerts | ||
| Margin Against Shares (Equity Cash) | ||
| Margin Against Shares (Equity F&O) | ||
| Online Portfolio | ||
| Online Demo | ||
| Global Indices | ||
| Real Time Update | ||
| Stock Tips | ||
| Multi Profile Management | ||
| Interactive Charts | ||
| Customised Recommendation | ||
| Online MF Buy | ||
Alice Blue vs IIFL Securities Demat And AMC Charges
Starting a trading account with Alice Blue costs Rs 150, The AMC charges for the Alice Blue Demat Account are Rs 400. while IIFL Securities Charges rs.0 for account opening and rs.250 for account maintenance see the table below.
| Charges | Alice Blue | Groww |
| Demat Account Opening Charges | Rs. 0 (Free) | Rs 0 (Free) |
| Demat Account AMC Charges | Rs 400 | Rs 250 per year (1st Year Free) |
| Trading Account Opening Charges | Rs 500 | Rs 0 (Free) |
| Trading Account AMC Charges | Rs. 0 (Free) | Rs. 0 (Free) |
Alice Blue vs IIFL Securities Brokerage Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
| Brokerage Charges | Alice Blue | IIFL Securities |
| Brokerage Plan | Standard Plan | i Value Brokerage |
| Equity Delivery | Free | 0.25% of Transaction Value |
| Equity Intraday | Rs.15 per Trade or 0.05% (Whichever is lesser) | 0.25% of Transaction Value |
| Equity Option | Rs.15 per Trade | Rs.20 per Trade |
| Equity Future | Rs.20 per Trade | 0.25% of Transaction Value |
| Currency Option | Rs.15 per Trade | Rs.20 per Trade |
| Currency Future | Rs.15 per Trade or 0.05% (whichever is lesser) | 0.25% of Transaction Value |
| Commodity Option | Rs.15 per Trade | Rs.25 per Lot |
| Commodity Future | Rs.15 per Trade or 0.05% (whichever is lesser) | 0.25% of Transaction Value |
Alice Blue vs IIFL Securities Leverage (Margin)
See the table below to know about money margin leverage of both the platform
| Leverage | Alice Blue | IIFL Securities |
| Equity Delivery | Upto 5x (Depends on Stocks) | Upto 5x (Depends on Stocks) |
| Equity Intraday | 1x | 1x |
| F&O (Currency, Equity, Commodity) | 5x | 1.3x |
Alice Blue vs IIFL Securities Pros And Cons
Pros:
| Alice Blue | IIFL Securities |
| 1)Intraday and F&O broking are flat at Rs 15. 2) Cutting-edge internet trading system. 3)Trades involving free equity distribution. And it is Not a brokerwhile it provides cheap platform. 4) Free account opening. | 1) Zero Broking: mStock is acost-effective option for investors thatprioritise long-term holdings because itoffers zero broking on delivery trades. 2)Low Cost: The broking is incrediblycheap for intraday and F&Otransactions, with flat fees per order,lowering the total cost of trading.extensive . 3) Trading Platform: Suitable for bothinexperienced and seasoned traders,the platform offers a user-friendlyinterface along with technical indicators,real-time data, and extensive chartingtools. 4) Multiple Products: mStock provides afull trading experience by supportingtrading across multiple segments, suchas equities, derivatives, currencies, andcommodities. 5) Research and Insights: Researchreports, market insights, andprofessional advice are available tousers. 6) Portfolio Management Services: Thefirm offers professional portfoliomanagement services (PMS), allowingclients to have their investmentsmanaged by experts for potentiallyhigher returns. 7) Competitive Brokerage Plans: IIFLSecurities offers various brokerageplans, including flat-fee andpercentage-based models, allowinginvestors to choose a plan that bestsuits their trading frequency andvolume. 8) It Offers Multi Profile Managementsystem. |
Cons:
| Alice Blue | IIFL Securities |
| 1)Call and Trade is offered for an additional cost of Rs 20 per order. 2) Margin financing is not accessible. 3)Good Till Cancelled (GTC) orders are not available. 4) Mutual fund investments cannotbe made online. | 1)Complicated Fee Structure: It mightbe challenging for consumers to projecttheir overall spending due to the fee structure complexity, which maycontain several fees such transaction fees, account maintenancefees, and hidden costs. 2)Platform Stability Problems: Thetrading platform has occasionally beenknown to experience technicalproblems and hiccups, which can beproblematic during busy trading hours. 3) Customer Service: When promptassistance is required, some usershave reported delays and inconsistentresponse times from customer service,which can be annoying. 4) High Margin Requirements: IIFLSecurities may have higher marginrequirements compared to otherbrokers, which can limit the tradingcapacity of investors with smallercapital. 5) Slow Account Opening Process: Theaccount opening process, althoughonline, can sometimes be slower andmore cumbersome compared to thestreamlined processes of somecompetitors. |
Alice Blue vs Groww Transactions Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
| Transaction Charges | Alice Blue | IIFL Securities |
| Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | 0.00335% (NSE) & As per Stock (BSE) |
| Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | 0.00335% (NSE) & As per Stock (BSE) |
| Equity Option | 0.05% (on premium) | 0.05% (on premium) |
| Equity Future | 0.0019% (NSE & BSE) | 0.002% (NSE & BSE) |
| Currency Option | 0.035% (NSE) | 0.037% (NSE) & 0.001% (BSE) |
| Currency Future | 0.0009% (NSE) | 0.0009% (NSE) & 0.00022% (BSE) |
| Commodity Option | 0.05% (Non Agri) | 0.05% (Non Agri) |
| Commodity Future | 0.0026% (Non-Agri) | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special). |
Review Comparison Of Alice vs IIFL Securities By Customer
Alice Blue is rated 8.5 of 10 , whereas IIFL Securities is rated 6.5 of 10
| Rating | Alice Blue | IIFL Securities |
| Customer Services | 6/10 | 7/10 |
| Fees | 7 /10 | 6/10 |
| Brokerage Charges | 8.5/10 | 7/10 |
| Trade and Call Charges | 8/10 | 6.5/10 |
| Research Capabilities | 9/10 | 6/10 |
| Overall Rating | 8.5/10 | 6.5/10 |
Conclusion: Because of its affordable broking plans, reliable trading platforms, and excellent customer support, Alice Blue is a well-liked option for traders on a budget. Although the ANT platform has a lot of features, certain customers have occasionally reported technical problems.IIFL Securities offers comprehensive research, a wide range of investment options, and strong advisory services; nevertheless, their pricing structure is more complicated and they charge higher broking fees. Which is more important, cost-effectiveness or a full-service broking experience with comprehensive research and support.
Customer Care Number/Email
Alice Blue : 07676444362, 07314921313
IIFL Securities: 1960-267-3000 / 7039-050-0000.
Client can contact this number for clearing your doubt.
Alice Blue Support Email : askus@aliceblueindia.com
IIFL Securities Support Email: ir@iifl.com
Client can contact this email for clearing your doubt.
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