Alice Blue vs SBI Securities Reviews 2025 | Which One Is Better
|Alice Blue vs SBI Securities
Full Service Broker SBI Securities was founded in 2006. It provides trading on the The, Multi Commodity Exchange, NSE (national stock exchange) ,and BSE ( Bombay stock exchange) .There are 132 of its branches in India . Alice Blue , founded in 2006, is a Discount broker. It supports trading on the BSE, NSE & MCX. It has 17 branches in India .
Alice Blue

Alice Blue, founded in 2006, is a Bangalore-based cheap stock broker that provides stock
and commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The flat fee broking plan
F15 reduces broking fees so that customers pay the lowest cost while trading.
Alice Blue is a Bangalore-based discount stock broker that provides stock and
commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The F15 flat fee broking
plan minimises broking fees, allowing consumers to trade at the lowest possible cost.
The consumer does not pay a broking fee for trading in this section. For all other sectors,
Alice Blue charges a fixed Rs 15 per executed order, or 0.01%, whichever is lower. Alice
Blue Financial Services has 17 branches spread in key cities across India.
SBI Securities

SBI Securities Ltd (SSL) is the State Bank Group’s stock broking arm and a 100%
subsidiary of SBI Capital Markets Ltd. SSL is a full-service stockbroker. The company,
founded in 2006, provides Institutional Equity, Retail Equity, Derivatives, Broking, Depository
services, and Third Party Distribution products. They also offer online trading services for
investors and traders.
Also SBI Smart is the company’s premier trading platform. The portal enables both resident
and non-resident Indians (NRIs) to invest online in equity, derivatives, mutual funds, ETFs,
IPOs, and NCDs. It also provides financing products such as home loans, car loans, and
loans against securities (LAS). SSL is registered with the Securities Exchange Board of India
and is a Depository Participant with NSDL and CDSL.
Kotak Securities, founded in 1994, is a full-service broker. It offers trading on the BSE, NSE,
MCX, and NCDEX. It operates 153 branches across India. SBI Securities, founded in 2001,
is a full-service broker. It offers trading on the BSE and NSE. It operates 117 branches
across India.
Alice Blue | SBI Securities | |
Establishment Year | 2006 | 2006 |
Founder | Sidhavelayutham Mohan | Arun Mehta |
Exchange of Membership | BSE, NSE, MCX | BSE & NSE. |
Broker Type | Discount Broker | Full Service Broker |
Branches | 17 | 132 |
Alice Blue vs SBI Securities Charges
Charges | Alice Blue | SBI Securities |
Trade and Call Charge | Rs 20 per executed order | Rs 10 per call (after 30 free calls a month |
Minimum Brokerage Charges | Rs 0 | Rs 0.05 for Cash, Rs 0.01 Future |
Alice Blue vs SBI Securities Offers
Offers | Alice Blue | SBI Securities |
Free AMC | ||
Free Brokerage | , Limited | |
Free Account Opening Charge | ||
Flat Brokerage Charges | ||
Flexible Brokerage Charges | ||
Free Intraday Charges | ||
Free Delivery Charges | ||
Margin Funding and Pledging | ||
Free F&O Trading | ||
Refferal Offers | 20% + Rs 500 per new Client | Upto Rs.700 per Client |
Zero brokerage for Loss Making Trade | , Limited | |
Brokerage Cashback | ||
Free Trading Calls | ||
Free Research Report | ||
Alice Blue vs SBI Securities Product Provided
Type | Alice Blue | SBI Securities |
Equity Delivery | ||
Equity Intraday | ||
Equity Option | ||
Equity Future | ||
Currency Option | ||
Currency Future | ||
Commodity Options | ||
Commodity Future | ||
Mutual Funds | ||
Foreign stocks | ||
Banking | ||
Insurance | ||
Digital Gold | ||
Govt. Bonds | ||
Corporate Bonds | ||
Alice Blue vs SBI Securities Advisory Services Provided
Type | Alice Blue | SBI Securities |
IPO Service | ` | |
Weekly and Monthly Review | ||
Daily Stock Picks and Stock Tips | , Chargeable | |
PMS or PCG | ||
Trading Institution | Front End: ANT | Back End: Omnesys NEST | , Investor Sarathi |
Demat and Trading Service | ||
Intraday Service | ||
Share Pledging | ||
NRI Service | ||
3 In 1 Account | ||
Company and Annual Report | ||
Research report | , Chargeable | |
Stock Recommendation | ||
Features Of Alice Blue vs SBI Securities
Features | Alice Blue | SBI Securities |
Chart | ||
Automated Trading | ||
3 in 1 Account | ||
Sms Alerts | ||
Margin Against Shares (Equity Cash) | ||
Margin Against Shares (Equity F&O) | ||
Online Portfolio | ||
Online Demo | ||
Intraday Square-Off Time | 3:15PM | 2:45 PM |
Global Indices | ||
Real Time Update | ||
Stock Tips | ||
Multi Profile Management | ||
Interactive Charts | ||
Customised Recommendation | ||
Online MF Buy | ||
Alice Blue vs SBI Securities Demat And AMC Charges
Starting a trading account with Alice Blue costs Rs 150, whereas starting a Dhan account costs
Rs 0 (Free). The AMC charges for the Alice Blue Demat Account are Rs 400. SBI Securities account opening fees are Rs 850. SBI Securities Demat Account AMC Charges are Rs 750 (free for the first year). Below the table shows Charges of both the platform.
Charges | Alice Blue | SBI Securities |
Demat Account Opening Charges | Rs. 0 (Free) | Rs 850 |
Demat Account AMC Charges | Rs 400 | 750 (Free for 1st Year) |
Trading Account Opening Charges | Rs 500 | Rs 850 |
Trading Account AMC Charges | Rs. 0 (Free) | Rs 850 |
Alice Blue vs SBI Securities Brokerage Charges
Alice Blue broking charges are Rs. 0 (Free) and intraday is Rs. 15 per order or 0.05%, whichever is lesser, whereas SBI Securities charges 0.32% for equity broking and 0.032% for intraday trading. Special Offer: Invest in Equity Delivery and Direct Mutual Funds without paying any broking fees. Intra-day and F&O trades are charged a flat rate of Rs 20. Below the table shows brokerage charges of both the platforms.
Brokerage Charges | Alice Blue | SBI Securities |
Brokerage Plan | Standard Plan | Standard Plan |
Equity Delivery | Free | 0.50% of Transaction Value |
Equity Intraday | Rs.15 per Trade or 0.05% (Whichever is lesser) | 0.075% of Transaction Value |
Equity Option | Rs.15 per Trade | Rs.50 to Rs.100 per lot |
Equity Future | Rs.20 per Trade | 0.05% of Transaction Value |
Currency Option | Rs.15 per Trade | Rs.20 to Rs.30 per lot |
Currency Future | Rs.15 per Trade or 0.05% (whichever is lesser) | 0.05% of Transaction Value |
Commodity Option | Rs.15 per Trade | Rs.50 to Rs.100 per lot |
Commodity Future | Rs.15 per Trade or 0.05% (whichever is lesser) | 0.05% of Transaction Value |
Alice Blue vs SBI Securities Leverage (Margin)
See the table below to know about money margin leverage of both the platform
Leverage | Alice Blue | SBI Securities |
Equity Delivery | Upto 5x (Depends on Stocks) | 100% of trade value of (1x leverage) |
Equity Intraday | 1x | Up to 20% of trade value of (5x leverage) |
F&O (Currency, Equity, Commodity) | 5x | 100% of NRML margin (Span + Exposure) (1x leverage) |
Alice Blue vs SBI Securities Pros And Cons
Pros:
Alice Blue | SBI Securities |
1)Intraday and F&O broking are flat at Rs 15. 2) Cutting-edge internet trading system. 3)Trades involving free equity distribution. And it is Not a brokerwhile it provides cheap platform. 4) Free account opening. | 1)It Offer a 3-in-1 account foreasy transactions. 2) A wide variety of investingopportunities. Free researchreports are accessible. 3) Full-service broker thatprovides services both onlineand through branches. |
Cons:
Alice Blue | SBI Securities |
1)Call and Trade is offered for an additional cost of Rs 20 per order. 2) Margin financing is not accessible. 3)Good Till Cancelled (GTC) orders are not available. 4) Mutual fund investments cannotbe made online. | 1)Full-service broker thatprovides services both onlineand through branches. 2) Offer a 3-in-1 account foreasy transactions. 3) A wide variety of investingopportunities. Free researchreports are available. |
Complaints Of Alice Blue vs Angel One
The table below shows information about resolved, lodged and % of Complaints.
Complaints | Alice Blue | SBI Securities |
Total Complaints Lodged | 75 | 180 |
Total Complaints Resolved | 70 | 161 |
% Of Total Complaints Resolved | 85.45 % | 80.50 % |
Non Actionable Complaints | 2 | 12 |
% Of Total Complaints Resolved | 2.60 % | 6.03 % |
Alice Blue vs SBI Securities Transactions Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
Transaction Charges | Alice Blue | SBI Securities |
Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | 0.00335% (NSE) &0.00375% (BSE) |
Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | 0.00335% (NSE) & 0.00375% (BSE) |
Equity Option | 0.05% (on premium) | 0.053% (on premium) |
Equity Future | 0.0019% (NSE & BSE) | 0.002% (NSE & BSE) |
Currency Option | 0.035% (NSE) | 0.037% (NSE) & 0.001% (BSE) |
Currency Future | 0.0009% (NSE) | 0.0009% (NSE) & 0.00022% (BSE) |
Commodity Option | 0.05% (Non Agri) | 0.05% (Non Agri) |
Commodity Future | 0.0026% (Non-Agri) | NA |
Review Comparison Of Alice vs SBI Securities By Customer
Alice Blue is rated 6 of 10 , whereas SBI Securities is rated 8.5 of 10
Rating | Alice Blue | SBI Securities |
Customer Services | 6/10 | 7.5/10 |
Fees | 6.5 /10 | 8.5/10 |
Brokerage Charges | 7/10 | 7.5/10 |
Trade and Call Charges | 6/10 | 6.5/10 |
Research Capabilities | 5/10 | 8/10 |
Overall Rating | 6.5/10 | 8/10 |
Conclusion:Because of its affordable broking plans, reliable trading platforms, and excellent customer support, Alice Blue is a well-liked option for traders on a budget. Although the ANT platform has a lot of features, certain customers have occasionally reported technical problems.. SBI Securities, supported by the State Bank of India, offers dependable services at cheap broking fees and high customer confidence. Choosing between them is based on the importance of sophisticated features versus cost-efficiency and trust.
Customer Care Number/Email
Alice Blue : 07676444362, 07314921313
SBI Securities:– 022-42273373
Client can contact this number for clearing your doubt.
Alice Blue Support Email : askus@aliceblueindia.com
SBI Securities Support Email :- helpdesk@sbicapsec.co
Client can contact this email for clearing your doubt.