Alice Blue vs Upstox Reviews 2025 | Which One Is Better
Alice Blue vs Upstox
Full Service Broker SBI Securities was founded in 2006. It provides trading on the The, Multi Commodity Exchange, NSE (national stock exchange) ,and BSE ( Bombay stock exchange) .There are 132 of its branches in India . Upstox , founded in 2009, is a discount broker. It supports trading on the NSE and BSE. It has 4 branches in India .
Alice Blue
Alice Blue, founded in 2006, is a Bangalore-based cheap stock broker that provides stock
and commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The flat fee broking plan
F15 reduces broking fees so that customers pay the lowest cost while trading.
Alice Blue is a Bangalore-based discount stock broker that provides stock and
commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The F15 flat fee broking
plan minimises broking fees, allowing consumers to trade at the lowest possible cost.
The consumer does not pay a broking fee for trading in this section. For all other sectors,
Alice Blue charges a fixed Rs 15 per executed order, or 0.01%, whichever is lower. Alice
Blue Financial Services has 17 branches spread in key cities across India.
Upstox
The Upstox trading platform provides trading, analysis, charting, and avariety of other advanced trading capabilities. This platform makes it simple to placeorders using mobile devices and online browsers. Upstox’s trading platform is basedon Omnisys NEST OMS (Order Management System) and RMS (Risk ManagementSystem). Upstox Pro allows you to trade equity F&O, equity intraday, commodities,and currency derivatives. Upstox Pro is the premium version of Upstox fortraders.Investors such as GVK Davix, Kalaari Capital, and Ratan Tata supportUpstox. UPSTOX established in 2009 ( then known as RKSV)..
Alice Blue vs Upstox Charges
| Charges | Alice Blue | Upstox |
| Trade and Call Charge | Rs 20 per executed order | (₹50 + 18% GST) per order. |
| Minimum Brokerage Charges | Rs 0 | Rs 20 or 2.5% of trade value (whichever is lower) |
Alice Blue vs Upstox Offers
Alice Blue vs Upstox Product Provided
Alice Blue vs Upstox Advisory Services Provided
Features Of Alice Blue vs Upstox
Alice Blue vs Upstox Demat And AMC Charges
Starting a trading account with Alice Blue costs Rs 150, The AMC charges for the Alice Blue Demat Account are Rs 400. While Upstox has Rs.0 annual maintenance cost (AMC) for trading accounts, butcharges a ₹0 yearly fee for DEMAT accounts. Many investors favour itbecause of its competitive cost, user-friendly layout, and excellent customer service.
| Charges | Alice Blue | Upstox |
| Demat Account Opening Charges | Rs. 0 (Free) | Rs 0 (Free) |
| Demat Account AMC Charges | Rs 400 | Rs 0 (Free) |
| Trading Account Opening Charges | Rs 500 | Rs 0 (Free) |
| Trading Account AMC Charges | Rs. 0 (Free) | Rs 0 (Free) |
Alice Blue vs Upstox Brokerage Charges
Alice Blue broking charges are Rs. 0 (Free) and intraday is Rs. 15 per order or 0.05%, whichever is lesser, whereas Upstox costs Rs 20 per completed transaction or 0.2.5%, whichever is lesser. Below the table shows brokerage charges of both the platforms.
Alice Blue vs Upstox Leverage (Margin)
See the table below to know about money margin leverage of both the platform
Alice Blue vs Upstox Pros And Cons
Pros:
| Alice Blue | Upstox |
| 1)Intraday and F&O broking are flat at Rs 15. 2) Cutting-edge internet trading system. 3)Trades involving free equity distribution. And it is Not a brokerwhile it provides cheap platform. 4) Free account opening. | 1)Brokerage for all other areas,including equities delivery, is flat at Rs20 per deal. 2)Provide mutual funds directly. Asingle software for commodities,currency, and stock trading. 3)There is no account opening cost.Investment in mutual funds requiresno brokerage. 4)For slabs of Rs 40,000, the MarginTrading Facility (MTF) is offered at aninterest rate of Rs 20 per day. 5)There is a Margin Against Share.Bonds, NCDs, FPOs, and IPOs mayall be done online. 6)Orders that are Good-Till-Triggered(GTT) are accessible. 7)Minimal brokerage charges:Upstox helps traders save moneyon transaction costs by providingcompetitive brokerage prices |
Cons:
| Alice Blue | Upstox |
| 1)Call and Trade is offered for an additional cost of Rs 20 per order. 2) Margin financing is not accessible. 3)Good Till Cancelled (GTC) orders are not available. 4) Mutual fund investments cannotbe made online. | 1)Doesn’t give trading strategies thatare infinite and does not providemoney for margin on deliverytransactions. 2)Does not provide recommendationsor stock suggestions. 3)The brokerage cost for equitydelivery is Rs 20 per deal. Equitydelivery trades are offeredbrokerage-free by other brokers, suchas Zerodha. doesn’t give tradingstrategies that are infinite. 4)Not providing a three-in-oneaccount. lacks round-the-clock clientservice. 5)Does not provide Demat and NRITrading accounts and does notprovide BTST not providing digitalgold ,call-and-trade charge of Rs 20 isadded to each executed order. |
Complaints Of Alice Blue vs Upstox
The table below shows information about resolved, lodged and % of Complaints.
| Complaints | Alice Blue | Upstox |
| Total Complaints Lodged | 75 | 289 |
| Total Complaints Resolved | 70 | 257 |
| % Of Total Complaints Resolved | 85.45 % | 86.30% |
| Non Actionable Complaints | 2 | 30 |
| % Of Total Complaints Resolved | 2.60 % | 9.37% |
Alice Blue vs Upstox Transactions Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
Review Comparison Of Alice vs Upstox By Customer
Alice Blue is rated 6.5 of 10 , whereas Upstox is rated 8 of 10
| Rating | Alice Blue | Upstox |
| Customer Services | 6/10 | 7.5/10 |
| Fees | 6.5 /10 | 8.5/10 |
| Brokerage Charges | 7/10 | 7.5/10 |
| Trade and Call Charges | 6/10 | 6.5/10 |
| Research Capabilities | 5/10 | 8/10 |
| Overall Rating | 6.5/10 | 8/10 |
Conclusion: Because of its affordable broking plans, reliable trading platforms, and excellent customer support, Alice Blue is a well-liked option for traders on a budget. Although the ANT platform has a lot of features, certain customers have occasionally reported technical problems.Upstox is praised for its low-cost architecture, intuitive user interface, and cutting-edge technologies like the Kite platform. It is especially
appealing to traders who are tech-savvy yet cost-conscious. Though both sites are trustworthy and regulated, the decision comes down to personal preferences: Upstox offers affordable costs and cutting-edge technology,. Finally, the decision is based on personal objectives such as cost, service quality, and platform usability.
Customer Care Number/Email
Alice Blue : 07676444362, 07314921313
Upstox : 022-41792999
Client can contact this number for clearing your doubt.
Alice Blue Support Email : askus@aliceblueindia.com
Upstox Support Email:- support@upstox.com
Client can contact this email for clearing your doubt.
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