ICICI Direct vs Dhan Review 2024 | Which Is Better
ICICI Direct vs Dhan
ICICI direct, founded in 1994, is a full-service broker. It offers trading on the BSE and NSE , It offers trading on the BSE and NSE. It operates 154 branches across India. Dhan, Discount Broker Dhan was founded in 2021. Trading is available at MCX, NCDEX, BSE, and NSE. There are Only 1 of its branche in India
ICICI DIRECT
One of the biggest retail stock brokers in India is ICICIdirect. It is a member of the Group ICICI. More than 50 lakh consumers can take advantage of its online trading and investing services. Equity, commodity, and currency trading at the BSE, NSE, and MCX are among the services provided. The company also provides wealth products, home loans, loans against securities, fixed deposits, bonds, NCDs, mutual funds, and initial public offerings (IPOs). The most well-liked offering from ICICI Direct is its 3-in-1 account. In addition to many other features and products, ICICIdirect offers One Click Equity, Margin Trading Funding (MTF), Smart Trading features, Systematic Equity Plan, and easy equity
investment.
Dhan
Dhan Founded in 2021, is a Mumbai-based financial services company focused largelyon India. In today’s fast-paced world, every second or third person seeks effectiveinvesting solutions to build wealth, and Dhan is dedicated to delivering these options.Dhan is a SEBI-registered stockbroker. In addition, Dhan is registered with CDSL, NSE,
BSE, and MCX stock exchange.Dhan is a SEBI-registered stockbroker and their headquarters located in Mumbai.
Inaddition, Dhan is registered with CDSL, NSE, BSE, and MCX stock exchanges. Dhan
offers a wide range of products, including stocks, ETFs, options, futures, andcommodities. Overall, Dhan is an all-rounder who effectively meets the majority of atrader’s or investor’s needs. Dhan’s broking fees are competitive and reasonable acrossall products and solutions. Dhan costs Rs. 20 per trade, or 0.03%, for intraday trading. Dhan’s shipping charges for trading equities and ETFs are nothing. Dhan additionally
offers a 50% discount for female users.
| ICICI Direct | Dhan | |
| Establishment Year | 1994 | 2021 |
| Founder | Vjay Chandok | Pravin Jadhav |
| Exchange of Membership | BSE, NSE | NSE, BSE AND MCX , NCDEX |
| Broker Type | Full Service | Discount broker |
| Branches | 154 | 1 |
ICICI Direct vs Dhan Charges
| Charges | ICICI Direct | Dhan |
| Trade and Call Charge | Rs 50 per trade | Rs 50 per order |
| Minimum Brokerage Charges | Rs 35 per trade (I-Secure Plan) | Flat Rs 20 |
| Other Charges | Margin Trading Interest: 0.025% Per day | NA |
ICICI Direct vs Dhan Offers
| Offers | ICICI Direct | Dhan |
| Free AMC | ||
| Free Brokerage | ||
| Free Account Opening Charge | ||
| Flat Brokerage Charges | ||
| Flexible Brokerage Charges | ||
| Free Intraday Charges | ||
| Delivery Charges | ||
| Margin Funding and Pledging | ||
| Refferal Offers | Rs. 500 Per Client | Upto Rs.1000 Per Client |
| Zero brokerage for Loss Making Trade | ||
| Brokerage Cashback | ||
| Free Trading Calls | ||
| Free Research Report | ||
ICICI Direct vs Dhan Product Provided
| Type | ICICI Direct | Dhan |
| Equity Delivery | ||
| Equity Intraday | ||
| Equity Option | ||
| Equity Future | ||
| Currency Option | ||
| Currency Future | ||
| Commodity Options | ||
| Commodity Future | ||
| Mutual Funds | ||
| Foreign stocks | ||
| Banking | ||
| Insurance | ||
| Digital Gold | ||
| Govt. Bonds | ||
| Corporate Bonds | ||
ICICI Direct vs Dhan Advisory Services Provided
| Type | ICICI Direct | Dhan |
| IPO Service | ||
| Weekly and Monthly Review | ||
| Daily Stock Picks and Stock Tips | ||
| PMS or PCG | ||
| Trading Institution | ||
| Demat and Trading Service | ||
| Intraday Service | ||
| Share Pledging | ||
| NRI Service | ||
| 3 In 1 Account | ||
| Company and Annual Report | ||
| Stock Recommendation and Research report | ||
Features Of ICICI Direct vs Dhan
| Features | ICICI Direct | Dhan |
| Chart | ||
| Automated Trading | ||
| 3 in 1 Account | ||
| Sms Alerts | ||
| Margin Against Shares (Equity Cash) | ||
| Margin Against Shares (Equity F&O) | ||
| Online Portfolio | ||
| Online Demo | ||
| Intraday Square-Off Time | 3:50 PM | 3:20PM |
| Global Indices | ||
| Real Time Update | ||
| Stock Tips | ||
| Multi Profile Management | ||
| Interactive Charts | ||
| Customised Recommendation | ||
| Online MF Buy | ||
ICICI Direct vs Dhan Demat And AMC Charges
The opening fee for an ICICI direct trading account is Rs 0 (free), But an HDFC Securities account requires Rs 999. The AMC charges for ICICIdirect Demat Accounts are Rs 300 (beginning with the second year) and Rs 750 for . Dhan : has Rs.0 annual maintenance cost (AMC) for trading accounts And rs.0 For Open Demat Account .Many investors favour it because of its competitive cost, user-friendly layout, and excellent customer service.
| Charges | ICICI Direct | Dhan |
| Demat Account Opening Charges | Rs.0 (Free) | Rs 0 (Free) |
| Demat Account AMC Charges | Rs. 300 (from 2nd year) | ₹0 (Lifetime Zero AMC) |
| Trading Account Opening Charges | Rs. 0 (Free) | Rs 0 (Free) |
| Trading Account AMC Charges | Rs. 0 (Free) | Rs. 0 (Free) |
ICICI Direct vs Dhan Brokerage Charges
ICICIdirect costs 0.55% for equity broking and Rs 20 for intraday orders, whereas Dhan costs Rs 20 per completed transaction or 0.02%, whichever is lesser. Both platforms provide cheap brokerage fees. Below the table shows brokerage charges of both the platforms.
ICICI Direct vs Dhan Leverage (Margin)
ICICI direct’s margin for intraday trading is up to 20% of the transaction value (5x leverage) based on the stock, whereas Dhan offers up to 20% of the trade value (5x leverage) for intraday cash transactions, whereas One margin for intraday trading allows up to 20% of the trade value (5x leverage) depending on the stock . Below the table shows leverage margin of both platform.
| Leverage | ICICI Direct | Dhan |
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Currency, Equity, Commodity) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
ICICI Direct vs Dhan Pros And Cons
Pros:
| ICICI Direct | Dhan |
| 1)Offers a low bandwidth website that performs effectively on sluggish internet connections. 2) Provides a 3-in-1 account that simplifies stock market investing for novice investors. 3) Several investment possibilities are offered through a single platform. 4) GTC (good till cancellation) and off-market hours order placement facility is very useful. | 1)All other segments have a flatbroking fee of Rs 20 per deal. 2) Offers a 3-in-1 account for ICICI bank members. 3)AMC offers free demat accounts Also it offer Free equity delivery deals. 4) A safe, dependable, and technologically advancedinternet broker. 5) Simple, flat-fee broking services across segments and exchanges (BSE, NSE, MCX). 6) Open an account for free |
Cons:
| ICICI Direct | Angel One |
| 1)Minimum broking’ is set at an extremely high Rs 35 per trade, or 2.5% of the deal amount, whichever is Also There have been reports of a website that performs poorly during business hours. 2) A Demat account is required. 3) IF the broking paid in a month is less than Rs 750, the Trading Terminal (Trade Racer) costs Rs 75 per month. 4) Compared to most Indian retail brokers, ICICI Security charges the highest broking. 5) It charges Call & trade cost extra Rs 50 per trade in Neo/Prime Plans | 1)Auto Square off costs an additional Rs 20 every order. 2) It doesn’t provide monthly unlimited trading programs. 3)It doesn’t offer stock suggestions, research, or recommendations. 4) Call & Trade costs an additional Rs 50 every order. |
Complaints Of ICICI Direct vs Dhan
Data from 2024 reveals that when comparing the two companies. In particular, Dhan received 10 complaints and resolved 8 , ICICI Direct received 400 complaints and resolved 335 whereas . This shows that Dhan performs better in terms of customer service than ICICI Direct . as seen by the fact that it has a higher complaint resolution rate and fewer complaints overall.
| Complaints | ICICI Direct | Dhan |
| Total Complaints Lodged | 400 | 10 |
| Total Complaints Resolved | 335 | 8 |
| % Of Total Complaints Resolved | 85.62% | 99% |
| Non Actionable Complaints | 18 | 57 |
| % Of Non Actionable Complaints | 4.00% | 1% |
ICICI Direct vs Dhan Transactions Charges
ICICIdirect transaction charges for options are NSE Rs 5000 per crore (0.05%) | BSE Rs 3700 per crore (0.037%) (based on premium). Firstly the transaction charges of Dhan is Flat fee of ₹ 20 or 0.03% (whichever is less) for each executed order in intraday commodities, currency, and equities trading , also The exchange costs for options on Dhan are as follows: NSE Rs 322 per Cr (0.00322%) | BSE Rs 375 per Cr (0.00375%) (plus premium). The table shows some of its transaction charges:
| Transaction Charges | ICICI Direct | Dhan |
| Equity Delivery | 0.00325% (NSE) & As per Stock (BSE) | NSE Rs 322 per Cr (0.00322%) | BSE Rs 375 per Cr (0.00375%) |
| Equity Intraday | 0.00325% (NSE) & As per Stock (BSE) | NSE Rs 322 per Cr (0.00322%) | BSE Rs 375 per Cr (0.00375%) |
| Equity Option | 0.053% (on premium) | NSE Rs 4950 per Cr (0.0495%) | BSE Rs 495 per Cr (0.00495%) (on premium) |
| Equity Future | 0.0019% (NSE & BSE) | 0.0019% (NSE & BSE) |
| Currency Option | 0.035% (NSE) & 0.001% (BSE) | (on premium) |
| Currency Future | 0.0009% (NSE) & 0.00022% (BSE) | (on premium) |
| Commodity Option | 0.05% (Non Agri) | NA |
| Commodity Future | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) | Group A, B : 0.0026% |
Review Comparison Of ICICI Direct vs Dhan By Customer
CICI direct is rated 3.3 of 5 , whereas Dhan is rated 3.4 of 5
| Rating | ICICI Direct | Dhan |
| Brokerage | 5.5/10 | 7.5/10 |
| Customers Service | 4.4/10 | 7/10 |
| AMC Fees | 6/10 | 9/10 |
| Trading Platform | 7/10 | 7.5/10 |
| Research | 7.5/10 | 6.5/10 |
| Broker Rating | 7/10 | 8/10 |
| Overall Rating | 6/10 | 7.5/10 |
Conclusion: Both ICICI Direct is India’s major broking houses, providing comprehensive trading and investment services. ICICI Direct offers a user-friendly platform, substantial research reports, and excellent customer service. However, it has considerably higher broking fees. ,,Dhan is an intuitive design that is perfect for novices, emphasising mutualfunds and simplicity. With Ratan Tata’s support, Dhan offers sophisticated trading tools,affordable brokerage costs, and a feature-rich software ideal for aggressive traders. Dhan ease of use makes up for some of the complex capabilities,. Finally, the decision is based on personal objectives such as cost, service quality, and platform usability.
Customer Care Number/Email
ICICI Direct : +91 1860123112
Dhan : 022-43116666
Client can contact this number for clearing your doubt.
Support Email ICICI Direct : helpdesk@icicidirect.com
Dhan Support Email : help@dhan.com
Related Posts
About The Author
