ICICI Direct vs SBI Securities Reviews 2024 | Which Is Better

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ICICI Direct vs SBI Securities

Paytm Money , founded in 2017 , is a discount broker. It offers trading on the NSE and BSE. It has one branch across India.Full Service Broker SBI Securities was founded in 2006. It provides trading on the The, Multi Commodity Exchange, NSE (national stock exchange) ,and BSE ( Bombay stock exchange) .There are 132 of its branches in India

ICICI Direct

ICICI Direct vs SBI Securities

One of the biggest retail stock brokers in India is ICICIdirect. It is a member of the Group ICICI. More than 50 lakh consumers can take advantage of its online trading and investing services. Equity, commodity, and currency trading at the BSE, NSE, and MCX are among the services provided. The company also provides wealth products, home loans, loans against securities, fixed deposits, bonds, NCDs, mutual funds, and initial public offerings (IPOs). The most well-liked offering from ICICI Direct is its 3-in-1 account. In addition to many other features and products, ICICIdirect offers One Click Equity, Margin Trading Funding (MTF), Smart Trading features, Systematic Equity Plan, and easy equity
investment.

SBI Securities

Paytm Money vs SBI Securities

SBI Securities Ltd (SSL) is the State Bank Group’s stock broking arm and a 100%
subsidiary of SBI Capital Markets Ltd. SSL is a full-service stockbroker. The company,
founded in 2006, provides Institutional Equity, Retail Equity, Derivatives, Broking, Depository
services, and Third Party Distribution products. They also offer online trading services for
investors and traders.

Also SBI Smart is the company’s premier trading platform. The portal enables both resident
and non-resident Indians (NRIs) to invest online in equity, derivatives, mutual funds, ETFs,
IPOs, and NCDs. It also provides financing products such as home loans, car loans, and
loans against securities (LAS). SSL is registered with the Securities Exchange Board of India
and is a Depository Participant with NSDL and CDSL.

Kotak Securities, founded in 1994, is a full-service broker. It offers trading on the BSE, NSE,
MCX, and NCDEX. It operates 153 branches across India. SBI Securities, founded in 2001,
is a full-service broker. It offers trading on the BSE and NSE. It operates 117 branches
across India.

ICICI DirectSBI Securities
Establishment Year19942006
FounderVjay ChandokArun Mehta
Exchange of
Membership
NSE, BSE BSE & NSE.
Broker TypeFull Service BrokerFull Service Broker
Branches154132

ICICI Direct vs SBI Securities Charges

ChargesICICI DirectSBI Securities
Trade and Call ChargeRs 50 per tradeRs 10 per call (after
30 free calls a
month
Minimum Brokerage
Charges
Rs 35 per trade
(I-Secure Plan)
Rs 0.05 for Cash,
Rs 0.01 Future
Other ChargesMargin Trading
Interest: 0.025% Per
day
NA

ICICI Direct vs SBI Securities Offers

OffersICICI DirectSBI Securities
Free AMC
Free Brokerage
Free Account Opening
Charge
Flat Brokerage
Charges
,
Flexible Brokerage
Charges
“]
Free Intraday Charges
Free Delivery Charges
Margin Funding and
Pledging
Refferal OffersRs. 500 Per
Client
Upto Rs.700
per Client
Zero brokerage for
Loss Making Trade
, Limited
Brokerage Cashback
Free Trading Calls
Free Research Report

ICICI Direct vs SBI Securities Product Provided

TypeICICI DirectSBI Securities
Equity Delivery
Equity Intraday
Equity Option
Equity Future
Currency Option
Currency Future
Commodity Options
Commodity Future
Mutual Funds
Foreign stocks
Banking
Insurance
Digital Gold
Govt. Bonds
Corporate Bonds

ICICI Direct vs SBI Securities Advisory Services Provided

TypeICICI DirectSBI Securities
IPO Serviceicon name=”check” prefix=”fas”]
Weekly and Monthly
Review
icon name=”check” prefix=”fas”]
Daily Stock Picks and Stock Tipsicon name=”check” prefix=”fas”]
PMS or PCGicon name=”check” prefix=”fas”]
Trading Institution
, Investor
Sarathi
Demat and Trading
Service
Intraday Service
Share Pledging
NRI Service
3 In 1 Account
Company and Annual Report
Stock Recommendation
and Research report

Features Of ICICI Direct vs SBI Securities

FeaturesICICI DirectSBI Securities
Chart
Automated Trading
3 in 1 Account
Sms Alerts
Margin Against Shares (Equity Cash)
Margin Against Shares
(Equity F&O)
Online Portfolio
Online Demo
Intraday Square-Off Time3:50 PM2:45 PM
Global Indices
Real Time Update
Stock Tips
Multi Profile Management
Interactive Charts
Customised Recommendation
Online MF Buy

Paytm Money vs ICICi Direct Demat And AMC Charges

The opening fee for an ICICI direct trading account is Rs 0 (free), But an HDFC Securities account requires Rs 999. The AMC charges for ICICIdirect Demat Accounts are Rs 300 (beginning with the second year) and Rs 750 for . SBI Securities account opening fees are Rs 850. SBI Securities Demat Account AMC Charges are Rs 750 (free for the first year). Below the table shows Charges of both the platform.

ChargesICICI DirectSBI Securities
Demat Account Opening ChargesRs.0 (Free)Rs 850
Demat Account AMC ChargesRs. 300 (from 2nd
year)
750 (Free for 1st
Year)
Trading Account Opening ChargesRs. 0 (Free)Rs 850
Trading Account AMC ChargesRs. 0 (Free)Rs 850

Paytm Money vs ICICI Direct Brokerage Charges

CICI direct costs 0.55% for equity broking and Rs 20 for intraday orders. whereas HDFC Securities charges 0.32% for equity broking and 0.032% for intraday trading. Special Offer: Invest in Equity Delivery and Direct Mutual Funds without paying any broking fees. Intra-day and F&O trades are charged a flat rate of Rs 20.Below the table shows brokerage charges of both the platforms.

Brokerage ChargesICICI DirectSBI Securities
Brokerage PlanNeo PlanStandard Plan
Equity Delivery0.27% of Total Transaction0.50% of
Transaction
Value
Equity IntradayRs. 20 per Trade0.075% of
Transaction
Value
Equity OptionRs.15 per TradeRs.50 to Rs.100
per lot
Equity FutureFREE0.05% of
Transaction
Value
Currency OptionRs. 20 per TradeRs.20 to Rs.30
per lot
Currency FutureRs. 20 per Trade0.05% of
Transaction
Value
Commodity OptionNARs.50 to Rs.100
per lot
Commodity FutureRs. 20 per Trade0.05% of
Transaction
Value

ICICI Direct vs SBI Securities Leverage (Margin)

ICICI direct’s margin for intraday trading is up to 20% of the transaction value (5x leverage) based on the stock, while the SBI Securities margin for intraday cash is likewise up to 20% of the trade value (5x leverage). Below the table shows some of its margin leverage

LeverageICICI DirectSBI Securities
Equity Delivery100% of trade value (1x leverage)100% of trade value of
(1x leverage)
Equity IntradayUp to 20% of trade value (5x leverage)Up to 20% of trade
value of (5x leverage)
F&O (Currency, Equity,
Commodity)
100% of NRML
margin (Span + Exposure) (1x leverage)
100% of NRML margin
(Span + Exposure) (1x
leverage)

ICICI Direct vs SBI Securities Pros And Cons

Pros:

ICICI DirectSBI Securities
1)Offers a low bandwidth website thatperforms effectively on sluggish internet connections.

2) Provides a 3-in-1 account thatsimplifies stock market investing fornovice investors.

3) Several investment possibilities areoffered through a single platform.

4) GTC (good till cancellation) andoff-market hours order placementfacility is very useful.
1)It Offer a 3-in-1 account foreasy transactions.

2) A wide variety of investingopportunities. Free researchreports are accessible.

3) Full-service broker thatprovides services both onlineand through branches.

Cons:

ICICI DirectSBI Securities
1)Minimum broking’ is set at an
extremely high Rs 35 per trade, or
2.5% of the deal amount, whichever is
Also There have been reports of a
website that performs poorly during
business hours.

2) A Demat account is required.

3) IF the broking paid in a month is less
than Rs 750, the Trading Terminal
(Trade Racer) costs Rs 75 per month.

4) Compared to most Indian retail
brokers, ICICI Security charges the
highest broking.

5) It charges Call & trade cost extra Rs
50 per trade in Neo/Prime Plans
1)Full-service broker thatprovides services both onlineand through branches.

2) Offer a 3-in-1 account foreasy transactions.

3) A wide variety of investingopportunities. Free researchreports are available.

Complaints Of ICICI Direct vs SBI Securities

Data from 2024 reveals that ICICI Direct received 400 complaints and resolved 335 whereas whereas SBI Securities received 180 complaints and resolved 161. This shows that SBI Securities performs better in terms of customer service than ICICI Direct . as seen by the fact that it has a higher complaint resolution rate and fewer complaints overall.

ComplaintsICICI DirectSBI Securities
Total Complaints Lodged400180
Total Complaints Resolved335161
% Of Total Complaints Resolved85.62%80.50 %
Non Actionable Complaints1812
% Of Non Actionable Complaints4.00%6.30%

ICICI Direct vs SBI Securities Transactions Charges

Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.

Transaction ChargesICICI DirectSBI Securities
Equity Delivery0.00325% (NSE)
& As per Stock
(BSE)
0.00335% (NSE)
&0.00375% (BSE)
Equity Intraday0.00325% (NSE)
& As per Stock
(BSE)
0.00335% (NSE)
& 0.00375%
(BSE)
Equity Option0.053% (on
premium)
0.053% (on
premium)
Equity Future0.0019% (NSE &
BSE)
0.002% (NSE &
BSE)
Currency Option0.035% (NSE) &
0.001% (BSE)
0.037% (NSE) &
0.001% (BSE)
Currency Future0.0009% (NSE) &
0.00022% (BSE)
0.0009% (NSE)
& 0.00022%
(BSE)
Commodity OptionNA0.05% (Non Agri)
Commodity Future0.0021%
(Non-Agri) /
0.006% (Agri) /
0.0005% (Special)
NA

Review Comparison Of ICICI Securities vs SBI Securities By Customer

ICICI Direct is rated 8 of 10 , whereas SBI Securities is rated 8.5 of 10

RatingICICI DirectSBI Securities
Brokerage8/108/10
Customers Service8.5/108.5/10
Fees9/106/10
Trading Platform7.5/108.5/10
Research6109/10
Broker Rating7/108/10
Overall Rating8/108.5/10

Conclusion: . ICICI Direct is India’s major broking houses, providing comprehensive trading and investment services. ICICI Direct offers a user-friendly platform, substantial research reports, and excellent customer service. However, it has considerably higher broking fees. SBI Securities, supported by the State Bank of India, offers dependable services at cheap broking fees and high customer confidence. Choosing between them is based on the importance of sophisticated features versus cost-efficiency and trust.

Customer Care Number/Email

ICICI Direct : +91 1860123112

SBI Securities:- 022-42273373

Client can contact this number for clearing your doubt.

Support Email ICICI Direct : helpdesk@icicidirect.com

SBI Securities Support Email :- helpdesk@sbicapsec.co

Client can contact on this email for clearing your doubt.

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