ICICI Direct Review 2025 | Pros & Cons | Brokerage Charges , Hidden Charges
About ICICI Direct
ICICI Direct Review 2025, ICICI direct founded in 1994, is a full-service broker. It offers trading on the BSE and NSE , It offers trading on the BSE and NSE. It operates 154 branches across India. One of the biggest retail stock brokers in India is ICICI direct. It is a member of the Group ICICI. More than 50 lakh consumers can take advantage of its online trading and investing services. Equity, commodity, and currency trading at the BSE, NSE, and MCX are among the services provided.
The company also provides wealth products, home loans, loans against securities, fixed deposits, bonds, NCDs, mutual funds, and initial public offerings (IPOs). The most well-liked offering from ICICI Direct is its 3-in-1 account. In addition to many other features and products, ICICI direct offers One Click Equity, Margin Trading Funding (MTF), Smart Trading features, Systematic Equity Plan, and easy equity
investment.
| ICICI Direct | |
| Establishment Year | 1994 |
| Founder | Vjay Chandok |
| Exchange of Membership | BSE, NSE |
| Broker Type | Full Service Broker |
| Company Type | Public |
| Branches | 154 |
| |
ICICI Direct Other Charges
| Charges | ICICI Direct |
| Trade and Call Charge | ₹50 + 18% GST |
| DP Transaction Charges | ₹20/instruction + GST. |
| Auto-Square Off Charges | ₹50 per order + GST |
| Payment Gateway | ₹10 per transaction |
| Pledge Charges | ₹20 + GST |
| |
ICICI Direct Offers
| Offers | ICICI Direct |
| Free AMC | |
| Free Brokerage | |
| Free Account Opening Charge | |
| Flat Brokerage Charges | |
| Flexible Brokerage Charges | |
| Free Intraday Charges | |
| Delivery Charges | |
| Margin Funding and Pledging | |
| Free F&O Trading | |
| Refferal Offers | Rs. 250 Per Client |
| Zero brokerage for Loss Making Trade | |
| Brokerage Cashback | |
| Free Trading Calls | |
| Free Research Report | |
| |
ICICI Direct Product Provided
| Type | ICICI Direct |
| Equity Delivery | |
| Equity Intraday | |
| Equity Option | |
| Equity Future | |
| Currency Option | |
| Currency Future | |
| Commodity Options | |
| Commodity Future | |
| Mutual Funds | |
| Foreign stocks | |
| Banking | |
| Insurance | |
| Digital Gold | |
| Govt. Bonds | |
| Corporate Bonds | |
| |
ICICI Direct Advisory Services Provided
| Type | ICICI Direct |
| IPO Service | |
| Weekly and Monthly Review | |
| Daily Stock Picks and Stock Tips | |
| PMS or PCG | |
| Trading Institution | |
| Demat and Trading Service | |
| Intraday Service | |
| Share Pledging | |
| NRI Service | |
| 3 In 1 Account | |
| Company and Annual Report | |
| Stock Recommendation and Research report | |
| |
Features Of ICICI Direct
| Features | ICICI Direct |
| Chart | |
| Automated Trading | |
| 3 in 1 Account | |
| Sms Alerts | |
| Margin Against Shares (Equity Cash) | |
| Margin Against Shares (Equity F&O) | |
| Online Portfolio | |
| Online Demo | |
| Intraday Square-Off Time | 3:20 PM |
| Global Indices | |
| Real Time Update | |
| Stock Tips | |
| Multi Profile Management | |
| Interactive Charts | |
| Customised Recommendation | |
| Online MF Buy | |
| |
ICICI Direct Demat And AMC Charges
| Charges | ICICI Direct |
| Demat Account Opening Charges | Rs.0 (Free) |
| Demat Account AMC Charges | Rs. 300 (from 2nd year) |
| Trading Account Opening Charges | Rs. 0 (Free) |
| Trading Account AMC Charges | Rs.0 (Free) |
| |
ICICI Direct Brokerage Charges
| Brokerage Charges | ICICI Direct |
| Brokerage Plan | Neo Plan |
| Equity Delivery | 0.27% of Total Transaction |
| Equity Intraday | Rs. 20 per Trade |
| Equity Option | Rs. 20 per Trade |
| Equity Future | Free |
| Currency Option | Rs. 20 per Trade |
| Currency Future | Rs. 20 per Trade |
| Commodity Option | Rs. 20 per Trade |
| Commodity Future | Rs. 20 per Trade |
| |
| Brokerage Charge | Secure Plan |
|---|---|
| Monthly Fee (Fixed) | NA |
| Equity Delivery | 0.55% |
| Equity Intraday | 0.275% |
| Equity Futures | 0.05% |
| Equity Options | Rs 95 per lot |
| Currency Futures | Rs 20 per order |
| Currency Options | Rs 20 per order |
| Commodity Futures | Rs 20 per order |
| Commodity Options | Rs 20 per order |
ICICI Direct Leverage (Margin)
| Leverage | ICICI Direct |
| Equity Delivery | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) |
| F&O (Currency, Equity, Commodity) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| |
ICICI Direct Pros And Cons
Pros:
| ICICI Direct |
| 1)Offers a low bandwidth website that performs effectively on sluggish internet connections. 2) Provides a 3-in-1 account that simplifies stock market investing for novice investors. 3) Several investment possibilities are offered through a single platform. 4) GTC (good till cancellation) and off-market hours order placement facility is very useful. |
Cons:
| ICICI Direct |
| 1)Minimum broking’ is set at an extremely high Rs 35 per trade, or 2.5% of the deal amount, whichever is Also There have been reports of a website that performs poorly during business hours. 2) A Demat account is required. 3) IF the broking paid in a month is less than Rs 750, the Trading Terminal (Trade Racer) costs Rs 75 per month. 4) Compared to most Indian retail brokers, ICICI Security charges the highest broking. 5) It charges Call & trade cost extra Rs 50 per trade in Neo/Prime Plans |
ICICI Direct Transactions Charges
| Transaction Charges | ICICI Direct |
| Equity Delivery | NSE Rs 325 per Cr (0.00325%) BSE Rs 375 per Cr (0.00375%) (each side) |
| Equity Intraday | NSE Rs 325 per Cr (0.00325%) BSE Rs 375 per Cr (0.00375%) (sell side) |
| Equity Option | NSE Rs 5000 per Cr (0.05%) BSE Rs 3700 per Cr (0.037%) (on premium) |
| Equity Future | NSE Rs 5000 per Cr (0.05%) BSE Rs 3700 per Cr (0.037%) (on premium) |
| Currency Option | NSE Rs 4000 per Cr (0.04%) BSE Rs 100 per Cr (0.001%) (on premium) |
| Currency Future | NSE Rs 90 per Cr (0.0009%) BSE Rs 90 per Cr (0.0009%) |
| Commodity Option | 0.05% (Non Agri) |
| Commodity Future | Group A – Rs 260 per Cr (0.0026%) |
| |
Complaints Of ICICI Direct
| Complaints | ICICI Direct |
| Total Complaints Lodged | 400 |
| Total Complaints Resolved | 335 |
| % Of Total Complaints Resolved | 85.62% |
| Non Actionable Complaints | 18 |
| % Of Non Actionable Complaints | 4.00% |
| |
Review Comparison Of ICICI Direct By Customer
| Rating | ICICI Direct |
| Customer Services | 7/10 |
| Fees | 6 /10 |
| Brokerage Charges | 6.5/10 |
| Trade and Call Charges | 8/10 |
| Research Capabilities | 7.5/10 |
| Overall Rating | 7/10 |
| |
Conclusion: ICICI Direct is India’s major broking houses, providing comprehensive trading and investment services. ICICI Direct offers a user-friendly platform, substantial research reports, and excellent customer service. However, it has considerably higher broking fees
Customer Care Number/Email
ICICI Direct : +91 1860123112
Support Email ICICI Direct : helpdesk@icicidirect.com
Client can contact this email for clearing your doubt.
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