Alice Blue vs HDFC Securities Reviews 2025 | Which One Is Better
Alice Blue vs HDFC Securities
Full Service Broker HDFC Securities was founded in 2000. It provides trading on the The, Multi Commodity Exchange, NSE (national stock exchange) ,and BSE ( Bombay stock exchange) .There are 270 of its branches in India . Alice Blue , founded in 2006, is a Discount broker. It supports trading on the BSE, NSE & MCX. It has 17 branches in India .
Alice Blue
Alice Blue, founded in 2006, is a Bangalore-based cheap stock broker that provides stock
and commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The flat fee broking plan
F15 reduces broking fees so that customers pay the lowest cost while trading.
Alice Blue is a Bangalore-based discount stock broker that provides stock and
commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The F15 flat fee broking
plan minimises broking fees, allowing consumers to trade at the lowest possible cost.
The consumer does not pay a broking fee for trading in this section. For all other sectors,
Alice Blue charges a fixed Rs 15 per executed order, or 0.01%, whichever is lower. Alice
Blue Financial Services has 17 branches spread in key cities across India.
HDFC Securities
HDFC Securities, one of India’s top full-service stock brokers, was founded in 2000. One of HDFC Bank’s subsidiaries is HDFC Securities. The firm facilitates trading and investing in stocks, bonds, futures, options, buybacks, mutual funds, initial public offerings (IPOs), commodities, currency derivatives, stock portfolios, and more for its clientele. A registered broker with SEBI, HDFC Securities is also affiliated with the BSE,
NSE, MCX, CDSL, and NSDL.
HDFC Securities serves more than 1,800,000 + clients in a variety of industries and offers
more than 30 Also its provides service through Over 270 branches of the organisation which
are located throughout India. The lowest broking fees are charged by HDFC Securities,
which costs Rs 20 per transaction for trading in derivatives and 0.10% per deal for equity
delivery. A 3-in-1 account that combines a savings bank, trading, and a Demat account is
provided by HDFC Securities.
| Alice Blue | HDFC Securities | |
| Establishment Year | 2006 | 2000 |
| Founder | Sidhavelayutham Mohan | Dhiraj Relli |
| Exchange of Membership | BSE, NSE, MCX | BSE & NSE. |
| Broker Type | Discount Broker | Full Service Broker |
| Branches | 17 | 270 |
Alice Blue vs HDFC Securities Charges
| Charges | Alice Blue | HDFC Securities |
| Trade and Call Charge | Rs 20 per executed order | Additional Rs 20 per executed order |
| Minimum Brokerage Charges | Rs 0 | Rs. 25 Per Order on Equity Segment |
Alice Blue vs HDFC Securities Offers
| Offers | Alice Blue | HDFC Securities |
| Free AMC | ||
| Free Brokerage | , Limited | |
| Free Account Opening Charge | ||
| Flat Brokerage Charges | ||
| Flexible Brokerage Charges | ||
| Free Intraday Charges | ||
| Free Delivery Charges | ||
| Margin Funding and Pledging | ||
| Free F&O Trading | ||
| Refferal Offers | 20% + Rs 500 per new Client | Rs. 200 Per Client |
| Zero brokerage for Loss Making Trade | ||
| Brokerage Cashback | ||
| Free Trading Calls | ||
| Free Research Report | ||
Alice Blue vs HDFC Securities Product Provided
| Type | Alice Blue | HDFC Securities |
| Equity Delivery | ||
| Equity Intraday | ||
| Equity Option | ||
| Equity Future | ||
| Currency Option | ||
| Currency Future | ||
| Commodity Options | ||
| Commodity Future | ||
| Mutual Funds | ||
| Foreign stocks | ||
| Banking | ||
| Insurance | ||
| Digital Gold | ||
| Govt. Bonds | ||
| Corporate Bonds | ||
Alice Blue vs HDFC Securities Advisory Services Provided
| Type | Alice Blue | HDFC Securities |
| IPO Service | ` | |
| Weekly and Monthly Review | ||
| Daily Stock Picks and Stock Tips | , Chargeable | |
| PMS or PCG | ||
| Trading Institution | Front End: ANT | Back End: Omnesys NEST | |
| Demat and Trading Service | ||
| Intraday Service | ||
| Share Pledging | ||
| NRI Service | ||
| 3 In 1 Account | ||
| Company and Annual Report | ||
| Research report | , Chargeable | |
| Stock Recommendation | ||
Features Of Alice Blue vs HDFC Securities
| Features | Alice Blue | HDFC Securities |
| Chart | ||
| Automated Trading | ||
| 3 in 1 Account | ||
| Sms Alerts | ||
| Margin Against Shares (Equity Cash) | ||
| Margin Against Shares (Equity F&O) | ||
| Online Portfolio | ||
| Online Demo | ||
| Intraday Square-Off Time | 3:15PM | 3:50 PM |
| Global Indices | ||
| Real Time Update | ||
| Stock Tips | ||
| Multi Profile Management | ||
| Interactive Charts | ||
| Customised Recommendation | ||
| Online MF Buy | ||
Alice Blue vs HDFC Securities Demat And AMC Charges
Starting a trading account with Alice Blue costs Rs 150, whereas starting a Dhan account costs
Rs 0 (Free). The AMC charges for the Alice Blue Demat Account are Rs 400. The opening Charge for an HDFC Securities account requires Rs 999. The AMC charges Rs 750 for HDFC Securities Demat Accounts. Below the table shows Demat account charges of both the platform.
| Charges | Alice Blue | HDFC Securities |
| Demat Account Opening Charges | Rs. 0 (Free) | Rs 199 |
| Demat Account AMC Charges | Rs 400 | Rs 750 |
| Trading Account Opening Charges | Rs 500 | Rs 900 |
| Trading Account AMC Charges | Rs. 0 (Free) | Rs. 0 (Free) |
Alice Blue vs HDFC Securities Brokerage Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
| Brokerage Charges | Alice Blue | HDFC Securities |
| Brokerage Plan | Standard Plan | Standard Plan |
| Equity Delivery | Free | 0.00350% (NSE) & 0.00375% (BSE) |
| Equity Intraday | Rs.15 per Trade or 0.05% (Whichever is lesser) | 0.00350% (NSE) & 0.00375% (BSE) |
| Equity Option | Rs.15 per Trade | 0.053% (on premium) |
| Equity Future | Rs.20 per Trade | 0.0019% (NSE & BSE). |
| Currency Option | Rs.15 per Trade | 0.035% (NSE) & 0.001% (BSE) |
| Currency Future | Rs.15 per Trade or 0.05% (whichever is lesser) | 0.0009% (NSE) & 0.00022% (BSE) |
| Commodity Option | Rs.15 per Trade | 0.05% (Non Agri) |
| Commodity Future | Rs.15 per Trade or 0.05% (whichever is lesser) | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) |
Alice Blue vs HDFC Securities Leverage (Margin)
See the table below to know about money margin leverage of both the platform
| Leverage | Alice Blue | HDFC Securities |
| Equity Delivery | Upto 5x (Depends on Stocks) | 100% of trade value (1x leverage) |
| Equity Intraday | 1x | Up to 20% of trade value (5x leverage) |
| F&O (Currency, Equity, Commodity) | 5x | 100% of NRML margin (Span + Exposure) (1x leverage) |
Alice Blue vs HDFC Securities Pros And Cons
Pros:
| Alice Blue | HDFC Securities |
| 1)Intraday and F&O broking are flat at Rs 15. 2) Cutting-edge internet trading system. 3)Trades involving free equity distribution. And it is Not a brokerwhile it provides cheap platform. 4) Free account opening. | 1)It offers the simplest method formaking stock market and otherfinancial instrument investments. 2) The greatest option available toIndian retail investors is the 3-in-1account, which consists of an HDFCBank Account, an HDFC SecuritiesTrading Account, and an HDFCSecurities Demat Account. |
Cons:
| Alice Blue | HDFC Securities |
| 1)Call and Trade is offered for an additional cost of Rs 20 per order. 2) Margin financing is not accessible. 3)Good Till Cancelled (GTC) orders are not available. 4) Mutual fund investments cannotbe made online. | 1)Together with opening a tradingaccount with HDFC Securities Ltd,you will also need to open a DP(depository participant) account with HDFC Bank and a savings bankaccount with a minimum quarterlyamount of Rs 5000. 2) It Charges minimum brokerage ofRs 25 also very high brokeragecharges. |
Complaints Of Alice Blue vs HDFC Securities
The table below shows information about resolved, lodged and % of Complaints.
| Complaints | Alice Blue | HDFC Securities |
| Total Complaints Lodged | 75 | 130 |
| Total Complaints Resolved | 70 | 105 |
| % Of Total Complaints Resolved | 85.45 % | 80.50% |
| Non Actionable Complaints | 2 | 8 |
| % Of Total Complaints Resolved | 2.60 % | 6.30% |
Alice Blue vs HDFC Securities Transactions Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
| Transaction Charges | Alice Blue | HDFC Securities |
| Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | 0.00350% (NSE) & 0.00375% (BSE) |
| Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | 0.00350% (NSE) & 0.00375% (BSE) |
| Equity Option | 0.05% (on premium) | 0.053% (on premium) |
| Equity Future | 0.0019% (NSE & BSE) | 0.0019% (NSE & BSE). |
| Currency Option | 0.035% (NSE) | 0.035% (NSE) & 0.001% (BSE) |
| Currency Future | 0.0009% (NSE) | 0.0009% (NSE) & 0.00022% (BSE) |
| Commodity Option | 0.05% (Non Agri) | 0.05% (Non Agri) |
| Commodity Future | 0.0026% (Non-Agri) | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) |
Review Comparison Of Alice vs HDFC Securities By Customer
Alice Blue is rated 8 of 10 , whereas HDFC Securities is rated 8.5 of 10
| Rating | Alice Blue | SBI Securities |
| Customer Services | 6/10 | 7.5/10 |
| Fees | 7 /10 | 9/10 |
| Brokerage Charges | 8.5/10 | 7.5/10 |
| Trade and Call Charges | 6/10 | 8.5/10 |
| Research Capabilities | 9/10 | 8/10 |
| Overall Rating | 8/10 | 8.5/10 |
Conclusion:Because of its affordable broking plans, reliable trading platforms, and excellent customer support, Alice Blue is a well-liked option for traders on a budget. Although the ANT platform has a lot of features, certain customers have occasionally reported technical problems.. HDFC Securities are India’s major broking houses, providing comprehensive trading and investment services. HDFC Securities provides affordable broking rates, a dynamic trading platform, and robust research help. HDFC Securities is a better option for cost-conscious traders looking for efficient services. Finally, the decision is based on personal objectives such as cost, service quality, and platform usability.
Customer Care Number/Email
Alice Blue : 07676444362, 07314921313
HDFC Securities : +91 2239019400
Client can contact this number for clearing your doubt.
Alice Blue Support Email : askus@aliceblueindia.com
Support Email HDFC Securities : infodp@hdfcbank.com
Client can contact this email for clearing your doubt.
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