Alice Blue vs Zerodha Reviews 2025 | Which One Is Better
Alice Blue vs Zerodha
Alice Blue , founded in 2006, is a Discount broker. It supports trading on the BSE, NSE & MCX. It has 17 branches in India. Zerodha was founded in 2010. It provides trading on the The National Commodity and Derivatives Exchange (NCDEX) ,Multi Commodity Exchange (MCX), NSE (national stock exchange) ,and BSE ( Bombay stock exchange) .There are 22 of its branches in India
Alice Blue
Alice Blue, founded in 2006, is a Bangalore-based cheap stock broker that provides stock
and commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The flat fee broking plan
F15 reduces broking fees so that customers pay the lowest cost while trading.
Alice Blue is a Bangalore-based discount stock broker that provides stock and
commodity trading services on the BSE, NSE, and MCX. Alice Blue also provides
depository services (demat accounts) through its CDSL membership. AliceBlue provides
its consumers with one basic broking plan, Freedom 15 (F15). The F15 flat fee broking
plan minimises broking fees, allowing consumers to trade at the lowest possible cost.
The consumer does not pay a broking fee for trading in this section. For all other sectors,
Alice Blue charges a fixed Rs 15 per executed order, or 0.01%, whichever is lower. Alice
Blue Financial Services has 17 branches spread in key cities across India.
Zerodha
Zerodha Review: Right now, Zerodha is the top stock broker. They are thought to be the most transparent
stock broker, have a cheap brokerage fee, and provide a great online trading platform. They become the fintech firm in India with the quickest growth rate through constant innovation and improvement. These are Zerodha’s main advantages. For its clients, it has developed a variety of trading software. These include the online and mobile trading platform Zerodha Kite, the mutual fund investment platform Coin, the investor education programme Varsity, the trading Q&A, and numerous other resources. In addition, Zerodha provides the following platforms: GoldenPi (bond trading), Sensibull (options trading), Streak (algo & strategy
platform), Small case (thematic investment platform), and Ditto (insurance).
| Alice Blue | Zerodha | |
| Establishment Year | 2006 | 2010 |
| Founder | Sidhavelayutham Mohan | Nithin And Nikhil Kamath |
| Exchange of Membership | BSE, NSE, MCX | NSE, BSE,NCDEX and MCX |
| Broker Type | Discount Broker | Discount Broker |
| Branches | 17 | 22 |
Alice Blue vs Zerodha Charges
| Charges | Alice Blue | Zerodha |
| Trade and Call Charge | Rs 20 per executed order | Additional Rs 20 per executed order |
| Minimum Brokerage Charges | Rs 0 | 0.02% in Intraday and F&O |
| Other Charges | NA | Physical contact : Rs 20, Trade SMS Alerts: Rs 1 per SMS |
Alice Blue vs Zerodha Offers
| Offers | Alice Blue | Zerodha |
| Free AMC | ||
| Free Brokerage | , Limited | |
| Free Account Opening Charge | ||
| Flat Brokerage Charges | ||
| Flexible Brokerage Charges | ||
| Free Intraday Charges | ||
| Free Delivery Charges | ||
| Margin Funding and Pledging | ||
| Free F&O Trading | ||
| Refferal Offers | 20% + Rs 500 per new Client | 300 Points per Client |
| Zero brokerage for Loss Making Trade | ||
| Brokerage Cashback | ||
| Free Trading Calls | ||
| Free Research Report | ||
Alice Blue vs Zerodha Product Provided
| Type | Alice Blue | Zerodha |
| Equity Delivery | ||
| Equity Intraday | ||
| Equity Option | ||
| Equity Future | ||
| Currency Option | ||
| Currency Future | ||
| Commodity Options | ||
| Commodity Future | ||
| Mutual Funds | ||
| Foreign stocks | ||
| Banking | ||
| Insurance | ||
| Digital Gold | ||
| Govt. Bonds | ||
| Corporate Bonds | ||
Alice Blue vs Zerodha Advisory Services Provided
| Type | Alice Blue | Zerodha |
| IPO Service | ||
| Weekly and Monthly Review | ||
| Daily Stock Picks and Stock Tips | , Chargeable | |
| PMS or PCG | ||
| Trading Institution | Front End: ANT | Back End: Omnesys NEST | Yes, Zerodha Varsity |
| Demat and Trading Service | ||
| Intraday Service | ||
| Share Pledging | ||
| NRI Service | ||
| 3 In 1 Account | ||
| Company and Annual Report | ||
| Research report | , Chargeable | |
| Stock Recommendation | ||
Features Of Alice Blue vs Zerodha
| Features | Alice Blue | Zerodha |
| Chart | ||
| Automated Trading | ||
| 3 in 1 Account | ||
| Sms Alerts | ||
| Margin Against Shares (Equity Cash) | ||
| Margin Against Shares (Equity F&O) | ||
| Online Portfolio | ||
| Online Demo | ||
| Intraday Square-Off Time | 3:15PM | Currency: 4:45 PM | Commodities: 25 min before close and Eq Cash: 3:15 PM | Eq , ,F&O : 3:25 PM |
| Global Indices | ||
| Real Time Update | ||
| Stock Tips | ||
| Multi Profile Management | ||
| Interactive Charts | ||
| Customised Recommendation | ||
| Online MF Buy | ||
Alice Blue vs Zerodha Demat And AMC Charges
Starting a trading account with Alice Blue costs Rs 150, The AMC charges for the Alice Blue Demat Account are Rs 400. While Zerodha has no annual maintenance cost (AMC) for trading accounts, but charges a ₹300+GST yearly fee for DEMAT accounts. Many investors favour it because of its competitive cost, user-friendly layout, and excellent customer service .
| Charges | Alice Blue | Zerodha |
| Demat Account Opening Charges | Rs. 0 (Free) | Rs 0 (Free) |
| Demat Account AMC Charges | Rs 400 | Rs.300 |
| Trading Account Opening Charges | Rs 500 | Rs 0 (Free) |
| Trading Account AMC Charges | Rs. 0 (Free) | Rs. 0 (Free) |
Alice Blue vs Zerodha Brokerage Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
| Brokerage Charges | Alice Blue | Zerodha |
| Brokerage Plan | Standard Plan | Flat Brokerage |
| Equity Delivery | Free | 0.32% of Transaction Value |
| Equity Intraday | Rs.15 per Trade or 0.05% (Whichever is lesser) | Rs 20 per executed order or 0.02% whichever is lesser |
| Equity Option | Rs.15 per Trade | Rs 20 per executed plan/order |
| Equity Future | Rs.20 per Trade | Rs 20 per executed plan/ order or .03% whichever is lesser |
| Currency Option | Rs.15 per Trade | Rs 20 per executed plan/order |
| Currency Future | Rs.15 per Trade or 0.05% (whichever is lesser) | Rs 20 per executed plan/order or .03% whichever is lesser |
| Commodity Option | Rs.15 per Trade | Rs 20 per executed plan/order |
| Commodity Future | Rs.15 per Trade or 0.05% (whichever is lesser) | Rs 20 per executed plan/ order or .03% whichever is lesser |
Alice Blue vs Zerodha Leverage (Margin)
See the table below to know about money margin leverage of both the platform
| Leverage | Alice Blue | Zerodha |
| Equity Delivery | Upto 5x (Depends on Stocks) | 100% of trade value (1x leverage) |
| Equity Intraday | 1x | 20% maximum of trade value (5x/ times leverage) |
| F&O (Currency, Equity, Commodity) | 5x | Span + Exposure = 100% of NRML margin (1x leverage ) |
Alice Blue vs Zerodha Pros And Cons
Pros:
| Alice Blue | Zerodha |
| 1)Intraday and F&O broking are flat at Rs 15. 2) Cutting-edge internet trading system. 3)Trades involving free equity distribution. And it is Not a brokerwhile it provides cheap platform. 4) Free account opening. | 1)India’s leading broker interms of active clients,trading volume, andbrokerage revenue. Safe,dependable, and the mosttechnologically advancedbroker in India. 2)People under the age of25 can establish anaccount for free. 3)For all other categories,a flat brokerage fee of Rs20 per trade. Great freetrading platforms (Kite)are offered. 4)It is possible to investdirectly in mutual funds. 5)Orders that are GoodUntil Triggered (GTT) areaccessible. GTC ordersare comparable to these. 6)basic flat-fee brokerageservices on all exchangesand divisions (MCX, NSE,BSE). Trades involvingfree equity distribution.Orders usingCash-N-Carry incur nobrokerage fees. 7)NRI can open tradingaccount. |
Cons:
| Alice Blue | Groww |
| 1)Call and Trade is offered for an additional cost of Rs 20 per order. 2) Margin financing is not accessible. 3)Good Till Cancelled (GTC) orders are not available. 4) Mutual fund investments cannotbe made online. | 1)It doesn’t offer research,recommendations, or stocksuggestions. 2 Each order incurs anadditional Rs 50 for Call &Trade. 3)There is also a 3-in-1account not available. Thereare no monthly unlimitedtrading subscriptionsavailable. 4)AMC Free Demataccounts are not providedby it. No margin financing. 5)An additional Rs 50 is paidfor each order for autosquare off. |
Complaints Of Alice Blue vs Zerodha
The table below shows information about resolved, lodged and % of Complaints.
| Complaints | Alice Blue | Zerodha |
| Total Complaints Lodged | 75 | 339 |
| Total Complaints Resolved | 70 | 307 |
| % Of Total Complaints Resolved | 85.45 % | 90.56% |
| Non Actionable Complaints | 2 | 20 |
| % Of Total Complaints Resolved | 2.60 % | 9.90% |
Alice Blue vs Zerodha Transactions Charges
Below the table shows Equity Intraday, Equity Delivery, Equity Option , Future and
Commodity options/ Future and Currency Option/Future Transaction charges of both the
platform.
| Transaction Charges | Alice Blue | Zerodha |
| Equity Delivery | 0.00325% (NSE) 0.00375% (BSE) | 0.00325% (NSE) &0.00375% (BSE) |
| Equity Intraday | 0.00325% (NSE) 0.00375% (BSE) | 0.00325% (NSE) & As per Stock (BSE) |
| Equity Option | 0.05% (on premium) | 0.05% (on premium) |
| Equity Future | 0.0019% (NSE & BSE) | 0.0019% (NSE & BSE) |
| Currency Option | 0.035% (NSE) | NA |
| Currency Future | 0.0009% (NSE) | 0.0009% (NSE) & 0.00025% (BSE) |
| Commodity Option | 0.05% (Non Agri) | NA |
| Commodity Future | 0.0026% (Non-Agri) | 0.0021% (Non-Agri) / 0.006% (Agri) / 0.0005% (Special) |
Review Comparison Of Alice Blue vs Zerodha By Customer
Alice Blue is rated 8.5 of 10 , whereas Zerodha is rated 9 of 10
| Rating | Alice Blue | Zerodha |
| Customer Services | 6/10 | 7.5/10 |
| Fees | 7 /10 | 9/10 |
| Brokerage Charges | 8.5/10 | 9/10 |
| Trade and Call Charges | 8/10 | 8.5/10 |
| Research Capabilities | 9/10 | 8/10 |
| Overall Rating | 8.5/10 | 9/10 |
Conclusion:Because of its affordable broking plans, reliable trading platforms, and excellent customer support, Alice Blue is a well-liked option for traders on a budget. Although the ANT platform has a lot of features, certain customers have occasionally reported technical problems.. Zerodha is praised for its low-cost architecture, intuitive user interface, and cutting-edge technologies like the Kite platform. It is especially appealing to traders who are tech-savvy yet cost-conscious. Though both sites are trustworthy and regulated, the decision comes down to personal preferences: Zerodha offers affordable costs and cutting-edge technology. Finally, the decision is based on personal objectives such as cost, service quality, and platform usability.
Customer Care Number/Email
Alice Blue : 07676444362, 07314921313
Zerodha : (080 4718 1888) or (080 4718 1999)
Client can contact this number for clearing your doubt.
Alice Blue Support Email : askus@aliceblueindia.com
Zerodha Support Email: support@zerodha.com
Client can contact this email for clearing your doubt.
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